Royale FilmWorks

 We used adobe premiere CS3 because for our advanced portfolio as it required some effects and alot more things were to be done on this video.
Here are some snapshots from Adobe Premiere.

The music video starts off in what seems to be a rather tried and tested formula; with a half dressed woman dancing around in skimpy clothes, although this quickly changes and we can see the true potential of the music video.


The lighting and contrast of the whole has been dulled for the dance portion, where the artist, Cheryl is dancing in sync with a group of male dancers in what seems to be a water ally, in front of old school cars and bikes. The city cut scenes however are in full contrast, with helicopter overview shots of the city at night making a huge contrast to the dulled out dance sequences.



The rapid back and forth between these two situations and settings leaves a person rather dizzy, which is good since the music matches perfectly with it. Slow and fast motion cut scenes have also been used, creating a nice change of pace, as well as pumping up the climax even more.
Although a rather typical pop music video, the contrast of the two opposing environments, as well as dancing sillohete of a woman give that little extra spark, and unlike most other pop videos, one does not tire of watching it over and over again.

                         IF WE DON'T END WAR, THE WAR WILL END US!




More striking than the filmography and direction itself is the context of the song, as well as its accompanying video. Although a rather cliché subject by now; war, it is nonetheless presented in a rather jarring way. The video is executed with perfect poise, incorporating elements of both contemporary and traditional direction styles


It is obvious from the outset that a lot of computer generated animation is used, although in a subtle way, without it being too obvious. Drastic impact is made with a quote of H.G Wells at the start of the video, setting the mood for the song as well. A note is also given, stating that this is a song about peace.
Cut scenes without the songs appear at both the start and the middle of the video, creating more of a movie like environment to it rather than a music video. And the message is clear: that although war is a necessary part of the world now, it is horrific, tragic and uncalled for.


Considerable impact is made by still images representing the lyrics, clips and photographs of historic occasions and people, while each clip or photograph is super imposed with the lyrics, “Martyr” “Leader” “Victim” amongst others. And this is the central axis on which the video revolves, more than any other directional techniques. This simple style, albeit a rather new one from which various other artists have gained inspiration from now, has never failed to send shivers up one’s spine, no matter how many times you look at the video.




The video moves into a more sci-fi realm in the second half when a convey of soldiers that the band is representing gets bombarded with military debris: tanks, fighter planes, cannons, aircraft carriers etc. all are hurling through the air at them, as if suspended by something magnetic.




This part, along with the intensifying of the music quickly builds up the climax, as the soldiers run for their lives while the debris flies around them. During the closing, the debris starts collecting in one place, forming a pyramid made up of war equipment, suspended in the air. And it is at this sinister ending when the video ends.


All in all, the video’s high points are its contemporary style, melding historical footage seamlessly with computer animation; it also uses a high contrast to add to the surreal environment of the video. Needless to say, this video was a milestone in music video production, and numerous other music videos have since borrowed from its amazingly simple, yet hugely effective direction techniques.

We came up with this unique idea after watching loads and loads of news of our country (pakistan) in which it was only criticized and bomb blasts , thefts , terrorist attacks were shown and after a lot of brainstorming. All the people left hope and showed had an abysmal response towards the country so we thought of showing the bright and the good side of our country. We traveled almost all the city (lahore) from developed areas (defence) to real city (androon shehar) so we can get these amazing clips which cover not only the developed areas(lush green trees) bus also these narrow roads, tight lanes , shops at road sides etc. We covered almost every time of weather in all the time that we had : from sunny to rainy ,and showed all types of people from rich to poor , where the rich kids are studying in schools but on the other hand poor kids are washing clothes, living in slumdogs which are extremely polluted .People can be seen homeless, sleeping on road sides. We also covered some festivals e.g : EID, in which there are lots of stalls on road sides selling shoes and bangles. We hope you like our video as we have got a lot of hard work and determination behind this clip.It took us 6 days to complete this video and this whole clip can be described in just one word "LAHORE". :D